Brand Licensing Retail, Design and Business

Carmesí Consulting is a Dubai-headquartered boutique consultancy offering international and regional tailored solutions to the Brand Licensing, Retail, Design and Business world.

About Us

The Team

The Carmesí team, a group of professionals brought together by their passion and dedication, draws on 50 years of professional experience built on several regions and countries around the world. Combining their knowledge and diverse backgrounds allows them to deliver culturally-sensitive and regionally-relevant results in an efficient and fast manner on a global scale.

We thrive to grow and streamline your businesses, brands, products and services in a bold manner, without compromising on integrity and standards. We provide management solutions, market access and exposure to a wide array of players ranging from businesses to brands, licensors and licensees to retailers, agents to governing bodies. We make it happen.


Urvashi Chugani, Founder & CEO of Carmesí Consulting, is a seasoned Brand Licensing Professional from Europe with over 12 years of experience, a large part of this being in the Middle East. Her background encompasses working with an extensive international and local network, including the likes of Universal Pictures, SEGA, MGA Entertainment, Juventus, Discovery Channel, Splash, Babyshop, Home Centre and many other well-established regional and international licensees. Urvashi also largely contributed to delivering the licensing programme in MENASA’s first and largest global mega event, Expo 2020 Dubai. During her tenure there, not only did she grow the influence of brand licensing in the region, she also contributed to growing this knowledge on a Government platform. This level of expertise and connections will help open the right doors for you.


Established and solidified

Established and solidified profitable and sustainable revenue streams in the region for over 50 brands

Over 30,000 SKUs at retail

Successfully launched over 30,000 SKUs at retail

Market presence in over 30 countries

Market presence in over 30 countries spanning Middle East, Africa and Asia

Client retention

An extremely strong client retention and repeat business rate of 90%


We help our clients grow their brands and exposure, and we do so by connecting the right players, establishing long-lasting solid relationships, sharing information on trends, analysing consumer behaviour and responding to market changes impacting our customers. Our network spans from brands, licensors and licensees to retailers, agents and governing bodies. Understanding cultural and regional nuances are imperative to brand growth and success. Our aim is to create value by combining our clients’ original DNA with our targeted strategy focused on integral growth.


Brand Licensing is at our core. We offer a full range of licensing consulting services for brand owners wanting to bring their intellectual property to life in the GCC, wider Middle East and internationally. From programme evaluation and set up to regional agent selection, sales strategy creation to tender management and RFP responses, Carmesí Consulting has the solution you’re looking for.


A successful licensing programme relies on strong brand foundations, hence building a brand with a competitive edge should be the first step. Whether it’s creating a strategy for a newly formed brand or reworking an existing property our aim is to make our clients stand out and have an identity they’re proud of.

Product Design

A crucial element of the Licensing mix is Product / Service Design and Development. A product or service not only has to be functional, it has to add value. Consumer behaviours are constantly evolving and product design should be no different. From creating a category infrastructure and style guide build design to creative direction and end product design, Carmesí Consulting can provide the expertise you need.


Retail is a world of it’s own, evolving quickly with the influence of digital and simultaneously adapting to changing consumer expectations. We help players connected to all sectors of retail  build profitable growth in a sustainable manner. We’ll support you to implement tailored strategies suiting your needs.


To succeed in any business vertical an organisation has to first be set up on solid foundations. Our management consulting helps organizations improve their performance and efficiency. We analyse businesses and create solutions whilst also helping companies meet their goals. The focus is always results.

“I have had the pleasure of working with Urvashi over the past 4 years and I am highly impressed with the level of professionalism and supportive working culture in the team. Their innovative and hands-on approach make complicated projects look effortless!”

Head of Brand Partnerships, Landmark Group

Contact Us

Contact us and find out how our services can benefit your company.

Email Address:

    The right consultancy can save your time,
    money and a lot of headaches.